Once you've saved your early bird template, you can view all of the ticket types you've set up for the event.

You might choose to create a tiered early bird ticket system, or add VIP options. You've done a big social media push, hyped the early bird ticket price, and done a countdown on Instagram until ticket sales open. In a week or two, after the early tickets are sold out, officially announce about ticket sales closing. Let's say you want your tickets to be on offer for a month. Once your early bird registration sells out Traditionally, some large-scale event organisers may offer a very successful “Super Early Bird” discount at the end of the financial year but before the next event so that early bird tickets are still useful. Airlines have been doing it for a very long time. Why? Once people see that your early bird registrations are snatched up, they’ll rush to signup before other tickets are gone. All you'd need to do is set the start date and time, and the end date and time. Ultimately, that means you’ll sell more registrations and increase your profit.

Thus, early bird ticket sales are CRUCIAL to the success of your sales figures. Early bird pricing isn’t a new concept. After all, if they wait too long, the early bird tickets might be all sold out. As a frequent conference attendee myself, I can tell you that limited quantities for early bird tickets have trained me to always buy my ticket right away for an event I want to attend so I don’t miss out on the best pricing available. How early bird registrations create FOMO: The words “sold out” are like gold for sales. For events, Scotland’s T in the Park pop music festival pioneered early bird ticket prices according to The Economist, and today, it’s common practice to offer a discount to people who purchase event tickets in advance. Imagine this: your event is well-hyped. Step 5. You've sent out TONS of emails prepping your list for your event's awesomeness.


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