Contagious%3A Why things Catch on review

Buy Contagious: Why Things Catch on Reprint by Berger, Jonah (ISBN: 9781451686586) from Amazon's Book Store. August 24, 2017. Contagious: Why Things Catch On – On Amazon General Summary: I really liked this book. “Contagious: Why Things Catch On ” By Jonah Bergen is an eye-opening book full of not only entertaining examples of viral campaigns, but also a painstaking analysis into the science of social transmission. Anyone involved in business has observed that certain products, services or ideas seem to catch on and become wildly popular.Others ideas fall flat.Why do some ideas fail to achieve widespread acceptance despite being high quality, of good value, and endowed with hefty advertising budgets? There are two types of emotions that lead people to sharing (or not sharing): Arousing … The book is a valuable blueprint for creating ideas, marketing campaigns, and strong messages that catch … In his award-winning, New York Times best seller Contagious Why Things Catch On, author Jonah Berger gives countless real-life examples of the mysterious methods employed to capture the logic defying attention of the masses. EMOTION.

The book is a valuable blueprint for creating ideas, marketing campaigns, and strong messages that catch on and go viral. Organic reasons why things catch on. Word of mouth tends to reach people who are actually interested in the thing being discussed.” Study why people talk, what they talk about, and why some things are talked about more than others. Word of mouth tends to reach people who are actually interested in the thing being discussed.” Study why people talk, what they talk about, and why some things are talked about more than others. It makes you realize there is a reasoning behind some of the tactics employed […] BOOK REVIEW: “Contagious: Why Things Catch On” by Jonah Berger. “We’re not going to tell a friend who doesn’t have kids about the best way to change a diaper.

“Contagious: Why Things Catch On” By Jonah Bergen is an eye-opening book full of not only entertaining examples of viral campaigns, but also a painstaking analysis into the science of social transmission.

Bibliographic information. It was an interesting book, if only because it solidified the fact that I would never want to work within any profession where this book is applicable. Word of mouth. Organic reasons why things catch on. Word of mouth. He is the author of Contagious: Why Things Catch On, a 2016 New York Times bestseller, and Invisible Influence:The Hidden Forces That Shape Behavior. The six STEPPS principles are 1. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular?